These updates also appear on a special tab for Direct Sponsored Content on your company page or showcase page. If everything looks good, select the content you want to promote within your campaign and click the Sponsor selected button. Read more of Amy's articles. When crafting your Sponsored InMail message content consider the messaging context of the LinkedIn Platform. With LinkedIn as the numero uno business-to-business platform, time to get on this v-train. Note that LinkedIn offers a separate advertising product for large advertisers called , which does support remarketing.
Time now to roll up your marketing sleeves and get to it. Keep your subject lines concise, relevant and conversational. Dig in with , a snappy tool to do it all. Next, add your image, a headline up to 25 characters , and a description up to 75 characters. You can see a preview of your text ad on the right side of the page. Each partner offers different tools, like ad technology, content creation, and media buying. This is where you will manage and optimize your advertising on LinkedIn.
Isolated tweaks will help you improve your ads over time. But maybe you need help from an expert? LinkedIn has refined their tools over time. Such as, location, company names, school names, job functions, skills, and other filters. The refreshed tool, announced Thursday, is designed to offer a more intuitive experience for marketers running multiple campaigns on the platform, with one-click breakdowns of campaign data and personalization options around what reports they see. Be sure to monitor these often and toggle the campaigns and ad variations on and off according to performance. The targeting section had a refresh and is now both visually appealing and more intuitive: What I love most about the new LinkedIn campaign manager is the more intuitive and user-friendly interface itself.
You can use a variety of messages, links, photos, and images to see what works best. Both Twitter and Facebook Ads have the ability to target existing customers and lists. You need an account linked to your LinkedIn company or showcase page to create a sponsored update. Interestingly enough, they added a Lead Gen to SlideShare this summer. Your updates appear on the Direct Sponsored Update tab on your company or showcase page. Yup, so here goes… View the to learn more.
Each type of LinkedIn ad has its own benefits and approaches. Ultimately you can toggle the underperforming ones off. See which ad variations performed best. From the view below, you can see a quick comparison of ad performance between sponsored update and text ad campaigns. As you select additional criteria, you will see how each additional filtering option affects your estimated target audience size in the right sidebar. Creating a more interesting and useful experience than ever. With features to see see how your ads are performing.
Once you save your first text ad, you have the option to create up to 14 additional versions totaling 15 text ads to use for testing purposes. . We combine the two to help you deeply engage with your audience- oh yeah. A way to drive traffic to your LinkedIn Company Page or website. Add an image, headline, and description for your ad. Say LinkedIn knows someone is searching for a job in your industry. Easily manage your LinkedIn Company Page alongside your other social channels using Hootsuite.
Forty of them have conversations everyday on LinkedIn. Want to use LinkedIn ads to help? Learn more by watching this video! The ability to drill immediately down to the ad level a-la Google Ads is a nice touch, and saves advertisers from having to click down into individual campaigns to view creative. You can create one or more new updates to use as variations for your sponsored update campaign. For example, some options for creating a Text Ad: Step 4: Target your ad Specify options for targeting your ad to the right people. Messages have a custom greeting, call-to-action button, body text. Maybe put some gel in your hair, too. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including , , and Sales and Marketing Management Magazine.
From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. Then, your content will download to their desktop. Using this data, you can edit your ads, refine your targeting, adjust your budget, and toggle ad variations on and off based on performance. You pay for each InMail that is successfully delivered. Or a video of a recent charity event? Okay, are you really going to make me describe this? Step 1: Set up a Campaign Manager account Which you can do. You can buy ads through your favorite advertising platform, or a private or public auction. Both of these allow you to send visitors to your website.