Apple's retail chief Angela Ahrendts wants Apple Stores to be more of community gathering places, rather than just a place to buy the latest iPhone or iPad. Take a tour of the store below:. This September, Apple Piazza Liberty will host a special month-long Milan Series, where 21 local artists will share their visions for the creative future of Milan. In the evening, strategically angled spotlights shine on the cantilevered treads of the staircase inside, casting cinematic shadows down the stone wall. Threads and posts on controversial political, religious, and social issues are to be limited to the Politics, Religion, Social Issues forum, and made only by those eligible for that forum. See us tomorrow , thanks for this amazing photo! All material published remains the exclusive copyright of urdesignmag. Preparations began at the site last February, where time-lapse photography has been documenting the lengthy construction process.
The entrance like a glass cave, surrounded by water. The project curated by architect Norman Foster from Foster and Partners architecture studio, indeed, features an 8-metre glass parallelepiped covered with running water as a tribute to the city and its Navigli waterways nestling the whole Apple universe in its interior, located of the spaces that formerly hosted the Apollo Cinema. And the store is… well, an Apple store The magic fades when you reach the basement floor illuminated by sunlight thanks to the ceiling openings. From her early years cars and motorbikes strike a chord in her heart, as well as the entire world of fashion. The bright interiors are carved in the same stone, keeping the atmosphere free of too much material noise. Outside the store, the piazza and its steps create an ideal amphitheatre descending below the street level, at whose base is the already mentioned fountain. I've been to a couple of their stores the only ones near me are a couple of hours in either direction and are like concrete shoeboxes , and there's no way you could focus in a class.
No contents, including text, photographs, videos, etc. The cantilevering treads of the steel stair create a sculptural and light installation, taking visitors to the store. My iPhone unexpectedly became reset on a long international flight. The retail area has been intentionally hidden beneath the piazza, accessed by passing between two walls of water, intended as a tribute to the historic fountains of Italian public spaces and the close connection between and its canals. Behling is a Senior Executive Partner at Foster + Partners, the architecture firm Apple worked with to bring life back to the piazza.
As was the case with other Apple stores, and in line with the latest trends, the idea was to offer to the clients additional initiatives and activities, to provide them with a more seductive experience as compared to simple and immediate on-line shopping. A great calendar of events Never mind. The area will be open to the public 24 hours a day and will host special events throughout the year. Apple today that it will soon open a new retail store at Piazza Liberty, or Liberty Square, in Milan, Italy. Beautiful trees that line the walls and ceilings, cut to let in the light. News via: See more: Cite: Niall Patrick Walsh. I went in there once and I think there were more employees than customers.
The curtain of water diffuses the light, giving the entire amphitheater a warm glow. And certainly Cupertino is doing a good job of trying to fascinate Milan and its creative people. The piazza, clad in Beola Grigia, a stone used throughout Milan, is open to the public 24 hours a day and will host special events year-round amongst 14 Gleditsia Sunburst trees planted in the area. He was charming, helpful and most of all, patient as we worked through the convoluted steps to fully recovering my phone and account. Customers who visited the store early received free tote bags and artist books, and Apple retail chief Angela Ahrendts was on hand to greet guests. And the workmanship of stones gives out a commitment to details: like that of the air intakes empty spaces on the sides of the store and tiles artfully drilled on the floor or cuts horizontal on the floor and vertical on the walls.
Piazza Liberty has, in fact, become completely pedestrian, in the center of which a large staircase has been built that in addition to offering access to the store was designed as a meeting point. The outdoor space will be used to host community events like summer movies and sessions. The stairs leading into the store consist of polished stainless-steel clad cantilevering treads that also become a sculptural light installation, creating a theatrical and exciting experience. Perhaps you should study the last few decades of the tech industry and how Apple has become the masters of marketing. Already, as the store is still closed, it was full: and it was great to see the children who benefit from the splashes of water. Water and stone are the two fundamental elements of the Apple Piazza Liberty project, designed by architecture firm Foster + Partners along with the Apple design team. For more Apple store news, follow along with.
Having descended the and staircase cantilevered from a Beloa Grigia wall, visitors are met with a range of creative initiatives including free hourly sessions on , , music creation, and design. Apple had been interested in a site near the for at least. Apple is developing the store in partnership with architecture firm Foster and Partners, who have helped design many of the company's most significant retail spaces around the world and its new Apple Park headquarters. The sessions will be aided by a video wall, which will create immersive experiences. Piazza Liberty, with its focus on community cultivation, will provide a local backdrop the the Today at programme, which offers free hourly sessions on , filmmaking, music, coding, design.
Marketing or not, how is a new Apple Store which conforms to existing architecture a bad thing? But the challenge has just been set. In addition, no material or contents may be reproduced on the world wide web by techniques of mirroring, framing, posting, etc. Upon entering the plaza, visitors are greeted by an enormous glass fountain that sits directly above the entrance to the store and serves as a backdrop to the large outdoor amphitheater Apple built into the plaza. Where the workers — always with a smile — look at you incessantly, even guarding the entrance to the toilet in pairs. After descending a cantilevered staircase, visitors will enter the actual store where they work a team of 230 highly qualified employees, many of whom come from Apple stores around the world.
To help foster that awareness, you might consider enrolling in a few art history classes at the local junior college. And Apple said it will run a special month-long Milan Series where 21 local artists will share their visions for the creative future of Milan. The interiors of the store are bright and seem to have been carved in the very same stone cladding the piazza, while its ceiling seems to be following the stepped profile of the amphitheatre above. It is a really theatrical entrance to the store, which has dynamic and kaleidoscopic effects that change depending on artificial and natural light. With a large Vidiwall and a forum — for events, lectures and workshops open to the public. There are those who know how to revel in luxury in these parts, of course, but they steer clear of exhibitionism. This September, the new Piazza will host a special month-long Milan Series, where 21 local artists will share their visions for the creative future of Milan.
The first signs of completion at the site came this past January, when the roof of the temporary structure over the store was removed, revealing the fountain inside. A glass elevator will provide an additional, accessible entrance. The piazza-amphitheater, where kids play. Open to the public 24 hours a day and will host special events throughout the year. Other stores resulting from the collaboration include at and.